The cross-media reach marketer IP Austria will work with the Bertelsmann Content Alliance companies to focus on sustainability.
RTL dedicates itself to the topic in the news and magazine programs and on RTL.de. The highlights on TV include a weekly series “Climate Rescue for Beginners” with Maik Meuser and children’s reporters (“Guten Morgen Deutschland” & “Punkt 12”) as well as an “Extra Special” with Nazan Eckes (4.10., 10:35 p.m.), which looks back on the greatest successes on the occasion of the 50th anniversary of Greenpeace International and asks how things will continue after the PR meltdown at the European Football Championship.
VOX also accompanies the theme week with, among other things, “Mission Earth Special – How good is our water?” am October 5th at 8:15 p.m. In addition to a new edition of the “Klima Update Spezial” (October 4th, 4.15pm & 11.15pm), ntv is showing various thematically appropriate documentaries, including “Retouren-Wahnsinn – The dark side of online trading” (October 4th, 8:15 pm) and two episodes of ” Wunderwelt Ozean “(October 6th from 8:15 pm) in German-language premiere as well as” Day Zero – Kampf ums Wasser “(October 6th, 10:10 pm) as a free TV premiere.Among other things, Nitro will be showing the new in-house production “Die Plastiktaucher – Einsatz unter Wasser”, which sheds light on issues such as water quality or marine pollution caused by litter (October 9th, 5:30 pm). Super RTL shows, among other things, “Asterix – Operation Hinkelstein” (October 8th, 8:15 pm). From November the series offshoot “Idefix and the Unyielding” will be broadcast for the first time in Germany. And at RTLZwei, an article on “GRIP – Das Motormagazin” (10.10., 6.15 p.m.) deals with the question: What is the best drive of the future – hydrogen or electric? All sustainability content is bundled on a special page at TVNow.
Gruner + Jahr will use the diversity of its brands to report extensively in print and online. In cover stories, specials, digital and podcast content, the brands focus on the thematic focus in connection with climate change and environmental protection. Stern, Geo, PM, Brigitte, Gala, Barbara, Eltern and other brands show, among other things, how it is about water as an ordered resource and how we can use it sustainably. Other central topics such as green living, fair fashion and zero waste also find a stage in the G + J magazines.
Realignment of the sales unit
Together with Head of Online Matthias Zottl, nun Daniela Schopf and Michael Pernkopf form the new sales team of the online unit of IP Austria. »