The autumn has barely begun, but Hungarian talents have already exhibited their works in several major European cities, under the unified Budapest Select umbrella brand of the Hungarian Fashion & Design Agency. For the first time in Paris, at the deservedly famous Maison & Objet design fair, those interested could see the masterpieces of 10 excellent Hungarian works of design – furniture, lamps and ceramics. After that, within the framework of Milano FashionWeek, 7 Hungarian fashion designers were able to present their spring / summer 2022 collection in one of Italy’s fashion citadels, the Hungarian Fashion & Design Agency published.
In September, within the framework of the autumn series of events of the Hungarian Fashion & Design Agency Hungarian talents and works such as the Maison & Objet design trade fair or Milano FashionWeek appeared abroad. During the events, Hungarian brands once again marched under MDDÜ’s unified umbrella brand, Budapest Select, with the intention that Hungarian designers retain their individual brands, but receive more attention during international appearances through unified communication.
THE At Maison & Objet The design objects of the 10 excellent Hungarian artists were housed in the Signature Hall, known as the location of trend-dictating brands. This year’s revamped booth concept was a success because it found imaginative space divider solutions for a single stand-alone work, and even more so, foreign orders, turnover and reseller interest arose, so many negotiations and negotiations began between purchasing and designers. As a result of appearing at the event, more than 600 inquiries were received about the works of Hungarian designers. In addition to the Budapest Select stand, at the same time as the trade fair, in the MDDÜ design LAB incubation program, the series-produced products of the seven seven design-manufacturer pairs were presented at the Paris French Galerie During the week, which was also one of the official venues of the design week.
Hungarian designers were soon noticed in the international press as well. The design fair was still in full swing when Marie Claire Maison published a list of the designers they considered the best, latest in the field of decoration and design. The Tangens Office Home furniture family presented at the Budapest Select stand is in the honorable 12th place, where Sára Kele plans to cooperate with RotteGroup during the MDDÜ design LAB incubation program.
“It is a huge pride for us to have been able to start the autumn with successful international performances on the design and fashion side. Our designers presented themselves to the profession and the general public in Paris, while our fashion designers presented themselves in Milan, laying the foundation for entering the international market. “ highlighted Zsófia Bata-Jakab, CEO of the Hungarian Fashion & Design Agency, then continues:
“These world-class events are key opportunities for brands to build international relationships. At both the Maison & Objet design fair and the Milano FashionWeek, there was a huge interest in Hungarian fashion and designers, and hundreds of customer consultations were launched between distributors and designers. “
THE Milano FashionWeeken participants in the joint International Mentoring Program of the Camera Nazionale della ModaItaliana (CNMI) and the MDDÜ may have been given the opportunity to present pieces from their last spring-summer 2022 collection. On the catwalks of the Budapest SelectCollectiveFashion Show in the Italian fashion capital, four Hungarian brands – ABODI, CUKOVY, Elysian and Kata Szegedi – dazzled them with pieces from the international audience’s collection. During the Milan Fashion Week, in addition to the presentation, the works of four Hungarian designers – ALMA, Kata Szegedi, NINI and ZIA Budapest – also appeared in the exhibition hall of Fashion HUB.
In addition to the catwalks, famous professionals such as Sara SozzaniMaino, head of VogueTalents, RiccardoGrassi, founder of StudioZeta Milano, or Carlo Capasa, head of CNMI, were represented in the auditorium and watched the presentation of Hungarian brands. The interest in Hungarian talents will continue later, as the Fashion HUB exhibition hall visited the entire week to see the works, including such well-known professionals as SuzyMenkes, journalist and fashion critic. The brands also gained significant sales opportunities, with many international shoppers visiting both the Budapest SelectCollectiveFashion Show and the Fashion HUB venue. Among others, the collections of Beams, Biffi Milano, Bloomingdale’s, Concento, GaleriesLafayette, Rinasciente and Selfridges were represented, and several also named the collections of the designers separately.
The recordings of the Budapest SelectCollectiveFashion Show can be viewed by clicking here
Autumn holds more surprises in our country because
the Hungarian Fashion & Design Agency is now waiting for those interested in Budapest with its series of thematic events. From October, fashion and design programs will arrive in the capital and once again talented fashion and designers as well as the creation of design will take the lead. The Fashion & Design Autumn consists of additional events such as the 360 Design Budapest exhibition, the Budapest Central European FashionWeek, or the Budapest Fashion & Tech Summit.