The last discussion of the 17th Salzburg Europe Summit deals with the topic of “Mobility and Tourism after Corona”.
SALZBURG. In the opening statement, Federal Minister Elisabeth Köstinger referred to the positive developments in Austrian tourism in the summer of 2021. The Minister of Tourism speaks of a strong sign of life from the local industry and an impressive confirmation of the measures taken. According to the motto “strict rules, safe winter”, they now want to go into the coming season.
Maximum number of overnight stays from August 2019 exceeded
die Statistics Austria provisionally sets the tourism figures for August 2021 before:
- In May and June 10.4 million overnight stays (half domestic / foreign guests) were recorded. That is almost three quarters more than in the same period in 2020 (+ 72.6%).
- In August 2021, 20.66 million overnight stays in Austrian accommodation providers were reported. This exceeded the previous maximum number of overnight stays from August 2019 by 2.3 percent.
- This is mainly due to the high increase in overnight stays by German guests with +25 percent and domestic guests with +14.3 percent compared to August 2019.
- The strongest foreign market of origin in August 2021 was by far Germany (9.6 million; + 21.1%), followed by the Netherlands (1.76 million; + 49.4%) and Italy (0.44 million .; + 20.1%).
- More overnight stays were reported in Salzburg (+ 6.3%) than in August 2019.
City starts slowly
“While the summer season was very successful, especially in the holiday regions, as expected, the situation in the city hotel industry is still difficult. With the exception of Vienna, Lower Austria and Upper Austria, increases in the number of overnight stays were achieved in all other federal states. I am anticipating that the city hotels will pick up speed again, ”says Köstinger.
Discussed the topic on the podium:
- Andreas Bardeau, Chairman and initiator of “Schlösserstraße” (Austria)
- Tonči Glavina, State Secretary for Tourism (Croatia)
- Serena Ceccarelli, Student of European Studies in Rome and Salzburg (Italy)
- Cristian Makedonschi, Chairman Smart City Brasov eV (Romania)
- Yvette Polasek, Head of Czech Tourism in Austria (Czech Republic)
- Nicole von Stockert, Press spokeswoman for the Federal Association of the German Tourism Industry (Germany)
- Lisa Weddig, Managing Director “Österreich Werbung” (Austria)
Using digital possibilities
Andreas Bardeau, Chairman and initiator of “Schlösserstraße” (Austria) managed to double the number of visitors after the lockdown: “We offered online tours during the lockdown to make visitors curious about a real visit,” said Bardeau. That was a success. The closed border to Slovenia would of course have harmed them.
Croatia: “Exceptionally good summer season”
Even Tonči Glavina, State Secretary for Tourism in Croatia, can look back on a good summer in terms of tourism: “We have tried to be a safe destination for our guests and offer a healthy stay. We succeeded well. Croatia was the first country in Europe to join started on the Green Pass. We were able to record an exceptionally good summer season – with 80 percent of overnight stays compared to the 2019 season. “
“We have learned that people want to travel despite a certain uncertainty and we have learned how we can make this possible.”
Tonči Glavina, State Secretary for Tourism in Croatia
Veneto region lost 12 million tourists
The situation of Italian tourism in crisis has a student Serena Ceccarelli (Studies European Studies in Rome and Salzburg) in a scientific paper. Your work has shown that tourism in Italy is broken by two thirds. A disaster for the Italian economy, which is dependent on tourism.
Serena Ceccarelli investigated the impact in the regions of Veneto, Latium, Sicily and Piedmont. According to Ceccarelli’s research, Veneto has lost 12 million tourists, in 2020 only 15 percent of the hotel rooms in Lazio were occupied and only 120 hotels out of 1,200 were even open. Some are said not to have unlocked any more afterwards. In the meantime, national tourists have increased again in Piedmont. In Sicily, only 40 percent of the hotels would have been open in 2020.
Romania: Best summer thanks to the “network of German-speaking restaurateurs”
Since the majority of tourists in Romania come from German-speaking countries, Cristian Makedonschi, Chairman of Smart City Brasov eV (Romania), founded the “Network of German-speaking restaurants in Romania” during the crisis. Romania was touted as an insider tip for tourists that has no language barrier for German-speaking guests. As a result, the summer in Romania was the best summer ever.
Bringing the workforce back to Prague’s tourism industry
Yvette Polasek, Head of Czech Tourism in Austria: “In 2019 we had 21 million guests with 57 million overnight stays – two thirds of them around Prague and one third directly in Prague”, Polasek. “Our biggest task after the pandemic will be to bring international guests to Prague again.” To achieve this is above all a question of flights. Another problem is that Prague has lost a lot of workers from the tourism industry to other industries. Bringing these back is difficult. “If we fail to do that, the quality will be lost and the service for the guest will decline,” says Polasek.
Nicole von Stockert, Press spokeswoman for the Federal Association of the German Tourism Industry, speaks of the Germans as travel champions and the fear of existence among tour operators and tourism professionals in Germany. “State aid and short-time work have helped. We are looking ahead.”
“Austria will have to wait for guests from Asia”
Lisa Weddig, Managing Director of “Österreich Werbung”, says: “Currently the number of guests from the local markets is high. The distant markets are missing, however. The Americans are the first to be on their way to us again. We will wait even longer for Asia. When . “
“Desired guests”: fewer vacationers who spend more
Closing speaks Minister Köstinger About the “dream guests” of the future: “We don’t want cheap offers, but quality tourism. What is good can also cost something. We have to know what we are worth. We want fewer guests who spend more.”
That’s true Nicole von Stockert (Federal Association of the German Tourism Industry) not to: “Only offering quality tourism will not work with us. Not everyone who wants to go on vacation can afford it. So there will of course be cheaper offers when.”
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