The global “phenomenon” Miniso, also known as the Japanese “Ikea”, which in Spain already has almost 40 of the more than 4,300 stores it has in around 90 countries, arrived in Portugal in the midst of a pandemic.
It made its debut in the Portuguese market last January, with the opening of a store in ArrábidaShopping, in Vila Nova de Gaia, having opened last month, in Póvoa de Varzim.
Porto was the city chosen to open the third store of Miniso, a Japanese brand of “fast-fashion” and minimalist design, specializing in products from the “lifestyle” range and with exclusive collections of world-famous brands such as Marvel, Disney or Sesame Street.
Miniso’s new space in Invicta, which has an area of 280 square meters, was installed in Praça D. João I and its acquisition was advised by Savills, this real estate consultant, in a statement sent to the newsrooms, this Tuesday, September 28, adding that “the Japanese brand plans to open a total of 20 stores” in Portugal.
“When we noticed a proposal by Miniso to bring to Portugal products that mix as childhood memories for many, such as Sésamo Street and Disney, to pieces with innovative design, some of those awarded by the IF Design Awards and to which they adapt to high standards. With the quality of materials and the prices achieved, we realized that we had conquered in an equation of success. The desire to respond to the challenge of following a brand like Miniso was immediate, “says Vera Barata,” Savills Portugal’s retail consultant.
“To identify a space where this whole world of trends could fit, in Porto, we looked for a location that was marked by a mix of references, between the retro and the contemporary. That’s how we found the new Miniso store, in the emblematic Praça D. João I , very close to the timeless Teatro Rivoli and the iconic café ‘A Brasileira'”, highlights the same person in charge of real estate consultancy.