“Russian TikTok” was named Yappy
MOSCOW, September 27 – PRIME. The application “Gazprom-Media” with videos of a vertical format, which operates all over the world social network TikTok, will be named Yappy, the press service of the holding told RIA Novosti.
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It is noted that the Yappy mobile application allows you to create, share and view short vertical videos up to 60 seconds long. The main audience of the project is users aged 14 to 34 who lead an active lifestyle, additionally in self-development and career, and recognition and material success are important for them. The release of the first version of the application is scheduled for the end of 2021. The final closed testing will take place before the start in autumn.
The Yappy app is targeted at two audiences. On average, 300 bloggers take part in the test, “the message says.
It is noted that the technical service and developers quickly identify errors and fix them, thereby increasing the performance of the application.
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“The second audience is those who just want to watch videos, put likes, comment. For a comfortable user experience, the functions of forming a personal video tape are being tested,” the message adds.
As the CEO of Gazprom-Media, Alexander Zharov, the launch of the vertical video platform is an important step in the implementation of the digital development strategy.
“The Yappy platform will complement our digital services ecosystem. Today, more than 87% of people hold their phones upright and consume content vertically. And for those who just want to watch videos, implement recommendation services.
After the release of the first version of the application, updates with new and interesting functionality will be released, based on user feedback, the holding said.
