Mauro Maiani and the three Fabbri sisters Monica, Marta and Morena: successful women, mothers and entrepreneurs who in 2001 had all their feminine sensitivity and passion, in a new way of thinking and proposing jewelry by founding the Marlù brand. Creativity, ideas and skills distinguish a notable revolution in San Marino entrepreneurship which to date has materialized in 39 single-brand stores, 190 spaces, 1500 multi-brand stores throughout Italy and a new e-commerce portal. Marlù marks its presence at Expo Dubai with an exclusive selection of jewels from the most important and significant collections, which will be sold in the shop area of the San Marino Pavilion. Furthermore, in honor of the Domagnano Treasure of Gothic origin, which will be the main attraction to see in the pavilion’s exhibition space, the brand presents some revisited jewels from the Vision collection, in a limited edition. The sun, the protagonist of the set, is perforated in the center and is colored with a transparent red enamel. This wants to remember the “cloisonné”, a technique used in the creation of the Jewels of the Goths, where he wants to remember a technique used in the creation of the Jewels of the Goths, where he wants small metal cells that narrate to compose the design were filled with colored enamels. “Our brand has always been” – explains Marta Fabbri, marketing and communication manager Marlù – “tells the importance of diversity: each of us is different from anyone else, each of us is unique, unrepeatable, even if everything and everyone, today, they push us to always compare ourselves with others, to do, to think, to be like others. We change constantly, going through thousands of different thoughts, emotions, moods and it is precisely from the mutability and uniqueness of each moment that creativity and innovation are born. Marlú’s mission therefore lies not only in accepting each other’s uniqueness with joy, but in doing much more: enhancing it as a precious jewel. Hence the desire to always consult new worlds ”. In fact, participation in EXPO represents Marlù’s first step towards the internationalization of the brand, which for the next six months has set itself the goal of the vast and already launched Franchising project also in EU and non-EU countries. An ambition perfectly in line with the theme of this edition of Expo entitled “Connecting Minds, Creating the future”. Commissioner Mauro Maiani comments on the sponsorship agreement: “I am very pleased to add another prestigious young and dynamic company from San Marino to our project of presence and representation of the Republic in the international market of the Middle East which represents a valid and potential new business hub for our products and our creativity. The fact that 3 women are protagonists of this company is a very important signal, a source of further value and satisfaction for the company and the country. Furthermore, the exclusive product line designed and created for Expo Dubai 2020 and which will be used only for institutional gifts, will give a touch of elegance and glam to our image and our Pavilion “.
cs GOVERNMENT GENERAL COMMISSIONER FOR UNIVERSAL EXHIBITION 2020 DUBAI