The task of the new director will be to continue the digital transformation and to exploit the synergies inherent in the diverse and valuable product range, to continue the work that has been successfully established in advance – informs Kreatív of the company. Renáta Pastyik has been working for Marquard Media for 20 years, now she is next door to the baton to try herself in new areas. The outgoing and incoming directors will allow for the desired smoother shift in October by co-directing the staff, thus handing over the work continuously.
The world of media is not unknown to Sándor Jurásek. He has worked for HBO Hungary’s commercial manager, Antenna Hungária’s MinDig TV Extra service executives, and the Central and Eastern European distribution director of SONY Pictures Television Networks. The specialist will join the Marquard Media team in October.
“I am honored to have been commissioned as Commercial Director of Marquard Media. My main goal is to expand Marquard Media’s domestic customer base and to develop the company’s services in a customer-centric manner. Strong brands, an extensive and quality service portfolio, and an ex ante evaluation of committed colleagues also strengthen corporate and market engagement. I would especially like to highlight the potential of the content commerce area, the exploitation of which is a priority for me, ”said Sándor Jurásek.
“In the person of Sándor Jurásek, we have proven a precise, determined and experienced media management who, we hope, will reconcile the wealth of values that lie in this versatile company. Sándor will also be responsible for continuing the development of digitization, and in recent years Renáta Pastyik has already achieved great success. We thank Reni for his dedication, professionalism and two decades of work at Marquard Media, ”said Zsuzsanna Óhidi, Managing Director of Marquard Media Hungary.
Under the directorate of Renáta Pastyik, in 2021, Marquard Media’s digital revenues increased by 140% compared to the previous year, and were already 15% higher than before the epidemic. The company is introducing video advertising, expanding its services with new packages, and investing even more in sound to sell podcast content. The spring JOY days offered users more coupons than ever before.
“I say goodbye with a heavy heart, but I feel that after 20 years, now is the time for a change. I am constantly expanding my knowledge and I want to prove it in new tasks as well. I am grateful to Marquard Media for the many opportunities I have received from the company, I will always think with great love of the time I have spent here and my colleagues. I know that my area will fall into good hands, ”said Renáta Pastyik.