BILLA Bulgaria opens a new store in Petrich
On September 30, 2021, in the town of Petrich, a new BILLA store will be officially opened for customers, located at 2A Vrah Kitka Street. This is an orderly object of the trade chain, which is specially own – “BILLA Petrich”. It will offer consumers a functional environment for convenient shopping, a rich product portfolio of 7,300 items with high quality at an affordable price, including all Bulgarian fruits and vegetables from BILLA Gardens, direct Bulgarian meat with the brand “Bulgarian Farm”, favorite products from owners brands Clever, BILLA, BILLA Premium and others. The total amount of investments is BGN 1.4 million, which provides protection from modern technical equipment, interior and exterior construction of a commercial site, as well as digital innovations.
The store has a 640 sq. M. Shopping hall and parking with 20 seats. In “BILLA Petrich” users will find 3 self-service cash registers. This shopping system offers customers the opportunity to scan, organize, surround and record their purchases themselves, respecting the necessary social distances. Well-known traditional labels will be replaced by digital ones. The top electronic display is written on the product name, manufacturer, gram and price.
The branch was built according to the new concept of the company for the maximum benefit of the consumers, a better working environment, due to
“Innovation and digitalization are a top priority of BILLA Bulgaria. We are constantly learning to be more flexible and adaptable, taking care to avoid the comfort of customers and employees. Add successful practices that are already looking for their results with the received awards in the regular competitions. The latter is not excellent from the Career Show Awards 2021, which is not ranked first among the best employers in the FMCG sector and features my first strategic management, nor for pandemic crisis management, with evidence that they are people of BILLA Bulgaria “, shared Norbert Misbrandt, Executive Director of BILLA Bulgaria.
A special brochure with promotional offers on the occasion of the opening of the new site in Petrich will provide customers of the retail chain with the opportunity to save money by buying their favorite goods at promotional prices.
Tags:
Petrich Billa Bulgaria
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