Through Editorial staff Bordeaux
updated on 26 Sep 21 at 18:38
Let it be said, take care of thefeeding her cat, is not just a fad of city-dwellers. “I always see in my office malnourished cats, which implies obesity, kidney and urinary disorders. Eating your cat well is essential for its health ”, points out the Dr veterinarian Geraldine Blanchard, a pioneer in veterinary clinical nutrition.
It is with his help that Marie and Aliosha opened Ziggy, in 2020: the first shop specializing in quality croquettes and mash, in Bordeaux (Gironde)
Fill a gap
After meeting in the halls of Unilever, the couple decides to take the tangent, to stand on their own two feet. They imagine a concept that should satisfy their own consumer desire: healthy food adapted to the nutritional needs of their little furry companion: “We talked about it with our friends, we don’t feed the products with a simple composition that we were looking for” , details this cat lover, who also raised real societal aspirations for qualitative veterinary foods.
Total transparency on the ingredients
With his companion, they mature the project for many months and go through two years of R&D (research and development), to scrupulously meet the specifications issued by the veterinarian.
“The work was long, but we got what we wanted”, explains Marie, “the simplest possible recipe and ingredients sourced in France”.
“In animal products, in general, there are texturizers, starch, soy and many elements that are not written on the label. We wanted to do the opposite: to be transparent on the ingredients. , use as little as possible, namely a piece of meat, oil and some legumes.
Moreover, the veterinarian recommends in the first place to cook for her cat, under her control, in order to better balance the meals.
Otherwise, those in a hurry can fall back on Ziggy products. “We sell through our physical store, and on our website, but we also have significant demand from veterinarians across France. They are our main prescribers, ”explains Marie.
Can cats feed on their own?
The cat has been domesticated for millennia, but it has only been fed by humans for half a century. They therefore know how to feed themselves perfectly, explain veterinarian Dr Geraldine Blanchard.
In fact, if they don’t go to the market to get their vegetables, they eat herbs very easily. They find in mice, for example, everything they need: muscles, skin and hair, for fibers, organs, which provide them with their ration of fatty acid and a small amount of bone for them. minerals.
No animals killed for recipes
Another requirement of the founders of Ziggy, not to have to kill the brand’s animals specifically for the making of the brand’s products. To do this, they favor noble offal, “we are not going to use chicken fillets or beef chuck, for example, it would not be ethical and not at all economically interesting”, continues Marie.
We therefore find, in their recipes, the heart, which is a muscle, a little lobe, and the liver: pieces not consumed in France.
A benchmark in cat food, Ziggy also dreams of being a meeting point for cat lovers. Using the large volumes of her premises, located a stone’s throw from Place Saint-Michel, Marie organizes three sessions of cat Yoga classes every Saturday morning.
“It’s not about yoga for cats,” she laughs, “but about a yoga class, where you can come with your pet, if he is at ease. in society “.
On the program, playlist for cats and diffuser of relaxing scents. The teacher, Estelle, also played along, articulating her lessons around cat positions.
“They are very zen animals, we would have a lot to learn from their lifestyle,” concludes Marie.
Ziggy – 41 Rue Saint-François, 33000 Bordeaux
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