Absent from the Milan parade calendar since February 2020, the Gucci house was at the rendezvous of Fashion week on Saturday September 25 to unveil an enigmatic project entitled “Vault”.
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|“Vault” is an online concept store with notably vintage Gucci pieces. Photo: AFP / VNA / CVN|
After weeks of cleverly maintained suspense on social networks and mysterious murals in different capitals, the Florentine house has finally lifted the veil: “Vault” is an online concept store with vintage Gucci pieces, curiosities, and collections of young independent designers, selected by the artistic director of the house, Alessandro Michele.
“I am really moved”, said Alessandro Michele at a press conference. “This project is the fruit of my passion for objects in general, for those of the past even more, for the vintage that I have always collected. My pleasure is in the search for beautiful things. I do it in my private life and of course this has fueled my work for Gucci for 7 years “, he explained.
Bags from the archives of the house, crockery, scarves but also new creations by young designers presented in the old customs post in Sempione Park transformed for the occasion into a vault of wonders.
|Gucci artistic director Alessandro Michele at the presentation of the women’s fall / winter collection on February 19, 2020. Photo: AFP / VNA / CVN|
“It’s very nice to be in touch with these young brands. They are the lifeblood of this present, of the future and I wanted to create an open place for them, which highlights them”, he continued.
Everything takes place online, on a dedicated site, in line with the new uses that are developing with the pandemic and with a concern for democratic access for all. Rare pieces from the Florentine house will also be on sale there.
“I have always had a passion for rare Gucci pieces, even before I worked on them. I spend hours antiquing, I went to auction houses. We have some wonderful pieces that are going to be on Vault,” he boasted.
Earlier on Saturday September 25, another Florentine house was doing the show, Salvatore Ferragamo. Still orphan of artistic director, the English Paul Andrew having left his post last spring, the house presented an elegant and refined collection.
At Dolce and Gabbana, the relationship with the brand’s past was also at the heart of the collection. “Always remember, never repeat” the manifesto of a river parade, with 102 looks, loosely inspired by the 2000s, rehabilitating ultra-feminine silhouettes perched on stilettos, in mini-skirts and exposed lingerie.
AFP / VNA / CVN