Based on the votes of the trademark-using manufacturing companies, CBA and Spar Hungary won the Commercial Level Award for Hungarian Products, the biggest events in the industry, and were presented by Norbert Erdős, State Secretary of the Ministry of Agriculture, at the Business Days in Tapolca.
The Commercial Product Award for Hungarian Products was founded by Magyar Tuoton Nonprofit Kft. And Trade Magazine. The recognition is given to the commercial company that, based on the votes of the Hungarian Product trademark users, did the most for the sale and promotion of domestic products. Based on the production evaluation, CBA Kereskedelmi Kft. And Spar Magyarország Kereskedelmi Kft. Finished in the first place in this year’s Hungarian Product Competition with the same score, so they both won the level award. The recognition was received by Gabriella Heiszler, Managing Director of Spar Hungary, or Zoltán Noszlopy, CBA’s Purchasing Director, from Norbert Erdős, State Secretary for Food Chain Supervision at the Ministry of Agriculture.
Auchan Magyarország Kft. Won the silver medal in the competition under the main patronage of Dr. István Nagy, Minister of Agriculture, and Metro Kereskedelmi Kft. Won the Bronze Medal. The special prize of Reál Hungária Élelmiszer Kft. For the outstanding promotional cooperation is yellow.
Eszter Benedek, the managing director of Magyar Tuot Nonprofit Kft., Founded 15 years ago, said at the award ceremony:
Today, 4,500 products from more than 190 companies bear the Hungarian Product trademarks, which have become design certifications in Hungary in a decade and a half.
Department store chain collaborations show that retail chains are increasingly involved in the promotion of domestic products. Their activities recognize the Trade Award for Hungarian Products awarded for this fourth period, which rewards the work of an unusual year in all respects, as 2020 presented unexpected difficulties for traders and manufacturers. The epidemic period is a demonstration that Hungarian traders and manufacturers were able to overcome unexpected problems and want to provide supply to the population.
At the award ceremony, Norbert Erdős emphasized that, based on the government’s decision, agriculture and the food industry are strategic sectors of the Hungarian economy, opening up the historical opportunity for development in most of the initial support cycles. In the 2021-2027 cycle, support for the food industry will be in one place, in a coordinated way. The main source is the Rural Development Program, of which HUF 750 billion is available for the sector in this period.
The Secretary of State also spoke about the importance of the interest in the already developed development opportunity for the development of the food industry with a budget of 50 forints, and the preparation of the complex development of the food industry, a call based on more than a month, 200-based compilation. forint.
Zsuzsanna Hermann, managing editor-in-chief of Trade Magazine, chief organizer of the Business Days conference, said:
It is a great honor for us that for the fourth time, the Business Days conference can host the presentation of the Commercial Level Award for Hungarian Products. “
The nearly 800-strong event, this 15th ordered event, invites suppliers, trade representatives and gastronomic partners to a meeting at the end of September each year to discuss the FMCG market (FMCG in Hungarian: fast-moving goods) all about current events. The traditional part of the program is the presentation of the Commercial Level Award for Hungarian Products, and the round tables of Hungarian companies also have a permanent place.