These are the most popular brands in Austria
© Antonioguillem – stock.adobe.com / Antonioguillem / stock.adobe.com
With which Brands do you feel connected to the people in Austria on an emotional level? That is what the online research institute wanted Market agent know and be in his evaluation to more than 270,000 job interviewsthat have been performed in over a year.
The Austrians feel a special closeness to each other Whatsapp, Google and Netflix. The 3 tech companies were able to take the top positions in the category “Brand proximitySpar and Milka are in 4th and 5th place.
Attraction, emotionality, loyalty
When it comes to the appeal of brands, things look a little different: here they are Milka, behavior and Niemetz Sweden bombs at the very front. Whatsapp and Twinni come to the other places.
Milka also took 1st place in the Emotionality category, led by Save, Whatsapp, Disney and behavior. When it comes to brand fascination, Milka is also at the forefront. Disney, Lego, Niemetz Schwedenbomben and Google follow on the other places.
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In terms of brand loyalty, WhatsApp was able to prevail, right from the Red Cross, Milka, Disney and Google. In terms of brand loyalty, the Niemetz Swedish bombs are right at the front. Disney, Milka, Lego and Manner occupy places 2 to 5.
However, the average age of the sample is somewhat unbalanced. 40 percent of the number are therefore older than 50 years. The largest, those under 20, make up just 8 percent in the survey.