City Hall wants the campaign to target potential visitors also on the Internet or directly in some of Europe’s cities. In the past, the first part of the city had placed small posters around the center, for example, warning of the ban on alcohol consumption in public places.
“With this campaign, we try to positively motivate visitors to enjoy the hospitality and beauty of Prague 1, but also to respect the privacy and peace of local citizens,” said Mayor Petr Hejma (STAN).
So far, the campaign consists of large information posters that appeared on the streets of the center during the summer special website instagram hashtag #enjoyrespectprague. At the same time, the city district addresses the town halls of some European capitals, such as Berlin, Amsterdam, Glasgow, London and Barcelona, as well as large European news portals with a request for support in spreading the campaign.
According to Pekařová, the project also wants to involve a transport company (DPP), which would provide advertising space in buses to Václav Havel Airport in Ruzyně. In the coming days, leaflets will also appear on other areas, including public toilets. “We have also agreed on cooperation and coordination with Prague City Tourism, which means, I firmly believe, will move our campaign one step further and help cultivate tourism both in Prague 1 and in the entire capital,” added Hejma.
In particular, the center of Prague in the past struggled with a large number of tourists who came to the metropolis to get drunk. The noise on the streets was necessarily caused mainly by the locals, who were disturbed at night. Dlouhá Street used to be one of the most problematic places. Due to the covid-19 pandemic, the number of tourists has dropped significantly in the last year, and tourism as such is one of the pandemic-affected areas.