150 Austrian companies in the Arab region already have a branch and benefit from the aspirants of this region
Vienna (OTS) – When the doors of Expo 2020 in Dubai open on October 1st, 2021, the focus will not only be on the world exhibition, but also on the country itself. Because the United Arab Emirates (UAE) are a sought-after destination for companies from all over the world if they want to step onto the Arab market car. The UAE act as a hub in the Middle East and serve as a hub between the Arab world, Asia and Africa. 150 Austrian companies are represented here with branches or branch offices, several hundred also operate through agents or importers.
High export activity
The sectors in which Austria is particularly successful range from the construction sector and construction supply sector to vehicles, food and, in particular, beverages, to machines and measuring devices. “The export volumes have grown almost exponentially in the last 45 years since there was official diplomatic relations between Austria and the UAE. From virtually zero in 1970 to 100 million euros in 2000 ”, WKO President Harald Mahrer knows the importance of the market.
In 2015, the figure then increased eightfold to almost 800 million euros, only interrupted by temporary falls due to the oil price. We have been in a phase again since 2015 and are recording an export volume of 450 million euros in 2020. “After the difficulties caused by COVID-19 have subsided, but mainly due to Expo 2020, which starts on October 1st, 2021, expect We see a long-term sustainable upswing, driven by the real estate sector and the efforts of the UAE to diversify the country industrially. Austrian companies can score points here in the future, ”said Minister of Economics and Location Margarete Schramböck.
Domestic investments
Our country is already one of the largest investors in the UAE. Austrian investments fell by 14.6 percent to EUR 7.6 billion in 2020. In the list of the most important destinations for Austrian direct investment, however, the UAE has remained in seventh place. “OMV in particular should be mentioned here, but also Alpla and Vamed. The Emirati investments in Austria are also possible in 2020 by 22.4 percent to 4.5 billion euros, due to the sale of 39 percent of the Borealis shares from the Mubadala state fund to OMV ”, states the Austrian economic delegate in Abu Dhabi, Mag . Dr. Richard Bandera, information.
Success stories from Austria
Two buildings that are success stories from an Austrian point of view are the Burj Khalifa and the Louvre in Abu Dhabi. For the construction of the Burj Khalifa, DOKA GmbH supplied formwork and safety equipment, the glass front comes from Lisec Middle East, Waagner-Biro & Unger Stahlbau supplied the roofing, Ecotherm GmbH the heating system, Austrian Tech GmbH the pipe system in the Armani Hotel. The steel foundation comes from voestalpine AG, the garage system from SKIDATA and Herz Energietechnik GmbH is responsible for the new cables.
At the Louvre, Waagner-Biro was responsible for the dome, Zumtobel for the lighting and Geberit for the toilet systems. Reel Tech supplies the light lifts and NOUS Wissensmanagement GmbH its NOUS audio guides.
Companies such as Bene AG, Red Bull, Swarovski or voestalpine AG also deliver their products to the UAE with great success. However, one of the most successful local companies in the UAE is certainly Unger Stahlbau GmbH, the tailor-made solutions for architectural steel construction, exhibition and event structures, sports, leisure and leisure buildings. With a production facility in Sharjah in the United Arab Emirates, which went into operation in 2007, Unger Stahlbau has long since gained a foothold in the Arab world. The list of buildings in which Unger contributed his services is long: House of Wisdom Sharjah, CLYMB Abu Dhabi, Cleveland Clinic Abu Dhabi, BEE’AH Waste Logistics Center Sharjah. The Burgenlanders are also responsible for the glass dome in the Mall of the Emirates.
PORR “deep tunnel rainwater system” project
Die PORR was able to secure a major order in Dubai as early as 2018. The construction company implemented the “Deep Tunnel Storm Water System” project for the Dubai Municipality together with Belhasa Six Construct. With this infrastructure project, the full-service provider PORR succeeded in entering the promising economic area of the United Arab Emirates. “Dubai is one of the central places for the Arab economic area. Our many years of experience with high-tech pioneering projects and our excellent international reputation in the implementation of complex large-scale projects in the infrastructure sector were decisive for the order, ”said PORR CEO Karl-Heinz Strauss about the order. With the help of the tunnel, groundwater and rainwater are directed towards a pumping station by the sea. Around 40 percent of Dubai’s urban area will be drained through the tunnel, including Dubai South, Al Maktoum International Airport, the EXPO 2020 site and neighboring towns. A project that will permanently change life in Dubai.
Travel to the expo
“The many successful examples show how important the Arab market is for our company. The Expo in Dubai offers a good opportunity to put out feelers in this direction. That is why we invite interested companies to participate in the planned economic missions ”, said Minister of Economics and Location Margarete Schramböck.
Economic missions
The economic missions expected by the Abu Dhabi Foreign Trade Center include program items such as visits to relevant leading trade fairs, B2B meetings, participation in workshops, tailor-made appointments with authorities and decision-makers in the UAE and the region, visits to a company, etc. The Austria Conference on November 18. and the next day the Austrian National Day. Of course, this trip also includes a VIP tour through the Austria pavilion at the world exhibition.
Group exhibitions
During the expo period, the AUSSENWIRTSCHAFT AUSTRIA will take part in leading international trade fairs in order to enable domestic companies to network with potential customers from all over the world.
Austria at the world exhibition – www.expoaustria.at
The Austria pavilion at Expo 2020 in Dubai – which has retained its original name despite the postponement to 2021 – relies on the creative use of digitization and presents Austrian innovations as part of the exhibition in the office of the pavilion of Ars Electronica Solutions and Vienna . The architecture office querkraft is realizing a pavilion that combines archaic Arabic wind towers with the latest air conditioning technology to create a playful signal against waste that is harmful to the climate. The domestic contribution is funded by the Federal Ministry for Digitization and Business Location and the Austrian Chamber of Commerce. (PWK435 / MK)
Photo download: https://www.wko.at/site/expoaustria/de/presse.html
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