Vienna (A) As of October 1, 2021, Martina Bednarik (47) will take over the Brand Management department at Österreich Werbung (ÖW) from Michael Scheuch, who will take on a new professional role.
Bednarik convinced in the headhunter assessment, is a member of the management team and reports directly to the managing director Lisa Weddig.

Michael Scheuch has been in charge of brand management at ÖW for eleven years. He was responsible for the strategic brand management of the internationally successful brand “Urlaub in Österreich” and the communication, target group and media strategy. Scheuch takes into account new standards in the area of ​​strategic alignment of communication and playout platforms as well as in the development of editorial working methods and digitization. Under his leadership, campaigns for Austria as a holiday destination were able to win 105 international and national awards. Michael Scheuch will dedicate himself to new professional tasks in the future.

“Michael Scheuch has set new standards in brand management, has played a decisive role in shaping the ‘Holidays in Austria’ brand and has thus contributed to the international success of Austria as a holiday destination. His work in Österreich Werbung was shaped by his passion for the brand, his high level of professionalism and his deep content-related expertise. I would like to thank Michael Scheuch very much for his commitment and wish him all the best and much success for his future, ”said Lisa Weddig, Managing Director of Österreich Werbung.

As of October 1st, Martina Bednarik will take over the management of Brand Management at ÖW.
Bednarik has extensive experience in various marketing disciplines and in the implementation of large campaigns and in brand development and management. In her more than 20-year career, she was able to convince as a marketing and e-commerce manager, CRM specialist, marketing and brand strategist and as a communications all-rounder for top brands in Austria. In her last position, she heads the Marketing and Digital Commerce department at TUI Austria Holding as director and authorized signatory. Before that, she accompanied Austria’s mobile communications provider from start-up to group brand in various tours for more than 15 years and most recently was in charge of advertising and branding for tele.ring.

“I am delighted to have Martina Bednarik, a proven marketing expert, on board as Head of Brand Management from October. With her profound marketing know-how in the respective disciplines, expertise for cross-border, high-impact campaigns, for sustainable brand management and digitization as well as her future experience in tourism, she will make a significant contribution to the future success of the ‘Holidays in Austria’ brand “, so Weddig.

“I am very much looking forward to my new role in one of the most successful tourism marketing organizations. There are few jobs where you can work with such a beautiful, emotional product and apply so many facets of marketing. Together with my team, I will continue the successful path I have chosen in brand communication and present Austria as an attractive and desirable holiday destination with holistic campaign concepts as well as subject-specific, editorial content, “says Martina Bednarik about her future role.