Updates: 15/06/2021 14:06
Released: 15.06.2021, 14:06
Prague / Bratislava – Austrian company producing energy drinks RedBull today presents advertising point, which contains footage from the April crossing of the formula on Charles Bridge, which provoked strong controversy among some of the Czech public and political representation. Many users of social networks at the time criticized the lease of a significant cultural monument for promotional purposes by a multinational company, and the management of Prague City Hall later stated that they did not know about the planned passage of the formula until the last moment.
RedBull filmed in several places in the Czech Republic and Slovakia. In addition to Charles Bridge, the formula in the video also appears near Prague Castle or at the statue of Franz Kafka near Národní třída. Subsequently, the story moves to Moravia, where the race car goes through the vineyards.
In Slovakia, the formula appears, among other things, in the streets of Bratislava, crosses the Old Bridge over the Danube and finally stops at Bratislava Castle.
The formula appeared on Charles Bridge on April 21, and its presence aroused the disapproval of some of the public. The Prague councilor for culture Hana Třeštíková (Prague Sobě) told the iDNES.cz server at the time that the management of the municipality did not agree with the passage, but that the management of the RedBull company apparently agreed with the management of the Prague 1 district.
Property councilor Jan Chabr (TOP 09) then told iDNES.cz that he approved the filming after the Prague 1 monument was given to him. According to him, however, it was not clear from the company’s request that it was preparing to cross the formula on the bridge, and RedBull also states that it will make a film, and no commercials. If the management of the municipality knew the real purpose in advance, they would not allow the event, he added.
The spot from the Czech Republic and Slovakia is part of a series of RedBull companies that shoot videos from various countries to promote their Formula 1 team. Racing cars pass through the local nature or around the most famous historical monuments. The company has shot previous commercials in India, Argentina, the United States, Switzerland and Denmark, for example.