Listen to 102,000 people at least once a week at Radio Expres FM, and 85,000 listeners at Classic Prague at least once a week. In both cases, they are residents of Prague and the Central Bohemian Region aged 18 to 65. Fill it in with data from the research agency Ipsos, which prepared a survey of the audience of both radio stations for Seznam.cz.
Regular measurements are currently lacking on the domestic market. The data also show that in the second half of 2020, digital content consumption rose sharply at www.expresfm.cz and www.classicpraha.cz.
“For the last year, there are no official data on radio listening on the domestic market. Given that we have changed the music menu quite often in the last twelve months, launched new programs, deployed new moderators and sent news, it was important for us to find out what response it aroused in the listeners, “says Jakub, Director of the News and Radio Division Unger adds that more hits from the radio music library have been added to the Expres FM playlist, which were and still are popular among listeners.
In addition to partial changes in the musical focus, the Expres FM and Classic Praha radios underwent a program innovation in 2020. The most significant novelty of the Expres FM station is a new morning show with Miloš Pokorný Ranní klub, which viewers can tune in every weekday from 7 am to 10 am.
According to Ipsos, The Morning Club has become the most famous radio show, with 31 percent of listeners listening to it and 21 percent of people spontaneous knowledge of it, supported by 46 percent. In addition to the new morning show, exclusive programs and original news and journalism produced by Seznam.cz were added. Rádio Classic Praha then welcomed the new presenter Dita Hradecká and the return to the Famous Auditorium program.
Stations are also doing well online
After the launch of the new websites of both stations and podcasts, the digital audience of the content of both radios rose sharply in the second half of 2020. The number of visitors to the websites (www.expresfm.cz, www.classicpraha.cz) in December 2020 amounted to 175,893 visitors, which is three times more than in the same period in the previous year. Both stations then listen online last year to recommend 68,710 people, which is also three times compared to the same period in 2019.
Other highlights from the Ipsos survey that took place in December 2020:
– 41% of Express listeners listen to him in the morning between 6:00 and 8:00, when the Morning Club program also runs, at least twenty minutes a day
– 43% of Expres listeners listen to Expres FM radio for at least one to two hours a day during weekdays
– 14% of Express listeners listen to Expres FM radio for at least three hours on weekends
Source: Reporter Seznam.cz