In addition to the current strictest restriction in the historic center, there will be two zones, the first in the districts around the reservation and the second extending in the south to Nové Dvory, in the north to Troja, in the east to Malešice and in the west to Motol. Enlargement should take effect next year.
“There are a number of beautiful houses in the protected areas, advertising tarpaulins on the facades often cover up and thus completely change not only our perception of the architecture of the buildings themselves, but especially the overall impression of the space,” said the mayor’s deputy Petr Hlaváček (TOP 09 and STAN – United Forces for Prague).
The regulation governing advertising in Prague has been in force since 2006. However, so far it only applies to the most strictly protected monument reserve in the historical center of Prague, ie the Old Town, Josefov, Malá Strana, Nové Město, Vyšehrad and Hradčany.
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It is now expanding to all other protected areas: especially to districts in the wider center of Prague, such as Vinohrady, large parts of Holešovice, Bubeneč, Karlín, Žižkov, Střešovice and Smíchov, and also extending to Nusle and Vršovice, but also to other areas, where the protection zone of the Prague Monument Reserve extends.
“Advertising belongs to the city, but in a cultivated form. I therefore recommend that the rules be clear and understandable for all types of advertising. One of them is that advertising tarpaulins should not appear in protected areas, “added Hana Třeštíková (Prague Sobě), Councilor for Culture, Monument Care and Tourism.
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The approved decree will have three levels of strictness. The strictest rules continue to apply in the territory of the Prague Monument Reserve, where almost nothing has changed compared to the current situation. The second zone will include monument zones, where a less strict variant will apply, prohibiting the spread of advertising sails and banners, advertisements additionally set on vehicles, but also the distribution of leaflets and pasting posters outside approved places.
In the third strip, which is the largest and includes the rest of Prague 2 and 3, the whole of Prague 7, most of Prague 4, 6, 8 and 10 and a large part of Prague 5, only the most disruptive types of advertising – advertising sails and advertising on vehicles will be banned. , in particular trailers with billboards placed along roads and in car parks.
According to Vít Hofman, a spokesman for the municipality, the decree is drafted in such a way that it applies only to advertising that has not been approved in accordance with the Building Act. “It will therefore not affect entrepreneurs by preventing them from installing advertising equipment near their premises. It will still be possible to place advertising equipment, it will only be necessary to comply with the provisions of the Prague Building Regulations, which, for example, set its maximum dimensions, ”explained Hofman. The building authority also checks the design and stability of the carrier. However, the practice ends when people “wildly” place tarpaulins and banners on fences or facades today. Advertising tarpaulins have not yet been subject to any regulation.
Thanks to a decree extended by the city, the problem of a large-format advertising tarpaulin, which covered the facade of two houses in front of the Nuselský Bridge, has now been solved. The sail was illegal because it is located on the territory of the Prague Monument Reserve, where the regulation of sails has been in force for several years.
The decree was prepared by the municipality in cooperation with the Institute of Planning and Development of the Capital City of Prague. It will apply from July next year, which should give operators of advertising sails and other types of advertising enough time to direct their equipment.
Some city districts, such as Prague 11 or 12, required the extension of regulation to their territory. The City Hall of Prague 22 then proposed that it be extended to all historical cores of city districts and also to first-class roads. He did not comply with these municipal facilities. “This would disrupt the original concept of consecutive zones with a graded degree of regulation of advertising from the city center towards its outskirts,” according to ČTK, the document says.