Levi’s Store in Prague’s Příkopy. Photo: BoysPlayNice
Levi’s Store Prague. The brand will offer exclusively Indigo Tie Dye fabrics produced in collaboration with the design studio Blue Print Amsterdam. Natural indigo handmade and traditional batik fabric techniques, of which each piece is, can be found on the collar, cuffs and back of the iconic jeans, or the original as patches on jeans. Photo: BoysPlayNice
Levi’s Store Prague. The central point of the store is the tailors’ counter, which customers modify or repair their favorite older or new pieces of jeans on request. The offer includes adjustment of length or narrowing, but also patches, patches, embroidery, studs or the use of textile colors or bleaching. Photo: BoysPlayNice
Levi’s Store Prague. Levi’s Print Bar is available for sale, where customers can design and print their own personalized T-shirts and sweatshirts in a matter of minutes. Photo: BoysPlayNice
Levi’s Store Prague. Photo: BoysPlayNice
Levi’s Store Prague. Photo: BoysPlayNice
Levi’s Store Prague. The installation on the stair wall is made of materials dyed by hand with natural indigo, again in collaboration with Blue Print Amsterdam. He works with local Czech motifs, including the national flag. Photo: BoysPlayNice
Levi’s Store Prague. Photo: BoysPlayNice
Levi’s Store Prague. Levi’s iconic portfolio can enhance the experience of capturing LED shopping. Among the test booths on the first floor is one unique, designed for lovers of social networks, which will offer a space of seven square meters and a style that changes according to the key themes of each season. Photo: BoysPlayNice
Levi’s Store Prague. A number of denim seats and other applications for furniture and walls were designed and used by a master tailor’s shop using recycled denim residues or damaged products. Photo: BoysPlayNice
Levi’s Store Prague. The Czech artist Pasta Oner created an extensive fresco for the new store, which combines his individual style and advertising visuals from Levi’s archive with iconic Czech themes such as Václav Havel, the Prague skyline and the retro Škoda 100. Pasta Oner also designed T-shirt prints exclusively for Levi’s Print Bar. Photo: BoysPlayNice