The symbol of the “three” in the original concept will be presented from now on city district Prague 3. The new logo came from an open design competition, which received 81 designs. The expert jury appreciated the comprehensive, thoughtful and high-quality processing, which also contains insight and a sense of humor. The author of the winning design is Jakub Vaněk Studio.
“A lot of suggestions came together. In the end, we agreed on the winner unanimously. The fresh and memorable style and the possibility of further work with the idea appealed to us. ” Jiří Ptáček, Mayor of Prague 3
Authors of the winning design Jakub Vanek AND Barbora Micajová they designed a simple, well-understood and memorable logo that offers a wide range of uses. A competition organized by the organization Czech design, was open to all interested members of the professional public. From 81 submitted anonymous works, the jury selected the 3 best, which advanced to the second round:
“The winning design meets exactly what the current comprehensive visual style should offer. It’s not just a logo. The logo is just the beginning of a story that offers mostly the use of use and distribution through light provocative to treatment-built intellectual play. However, we are in an exceptional Prague district, where the ‘old’, authentic with the progressive, naturally mixes. All of these aspects will be able to grasp the new visual style, and that’s certainly not enough. I am always pleased when a new, young and unequal graphic cell appears, which is also not afraid to work with humor and exaggeration, “ commented on the selected design by a member of the jury Petr Babák, graphic designer, pedagogue of the Academy of Arts, Architecture and Design in Prague and publicist.
In addition to Petr Babák, the jury also included Žaneta Drgová Kögler AND Robert V. Novák.
Barbora Micajová and Jakub Vaněk, Studio of Jakub Vanek
“Our goal was a relaxed, human and simple visual style. Such that the inhabitants of Prague 3 adopted it and continued to live their lives. Today’s appearance of Prague 3 provides the diversity of forgetting places to meet, which pushes life into the streets. So we based our identity on places of meeting and interpersonal relationships.
These are the places that connect, blur the differences between an old woman from Žižkov, a gravedigger from Olšany cemeteries and a director from Vinohrady. They are bearers of memories – the first date, a place to create, morning coffee at the newspaper, cards with a neighbor, the first visit to the cinema or watching the World Cup.“
The font used is Vegan Sans, authored by Vojtěch Říha from the letterhead Parent type.
Examples of visual style
Source and photo: Nikol Štrosová, czechdesign.cz, jakub-vanek.cz, linked-in