Prague will start cultivating tourists. The posters tell them how to behave
The prepared advertising banners warn that the night quiet starts at ten in the evening or that the alcohol in the pub is fine, unlike on the street. In both cases, a warning is attached stating that a breach of the rules could lead to a fine of up to € 400.
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“Our campaign builds on previous surveys, from which we know, for example, that over 70 percent of tourists come to Prague for the first time, and therefore do not know the rules well, how they apply here. We want Prague to stop being perceived as a city where everything is possible, “said Petr Slepička, director of the Prague City Tourism Agency (PCT), about the motives of the campaign.
Beneficial, but not for everyone
According to the young Frenchman Michel, addressed at the main station, information about public order in the metropolis can be useful. “For example, I had no idea about drinking alcohol on the street. And I would probably open a can of beer outside. Of course, I will not do so with this limitation. I always have to be nice. I don’t shout in the tram, I throw rubbish in the trash, “said Michel, according to whom there are certainly people who don’t take much from the” educational posters “.
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The young Spaniard Vicente, who was waiting nearby with his partner, also lacked knowledge of the rules of Prague’s nightlife. “People should know what to respect. We came to Prague mainly to rest and sightseeing. We spent three days here, and yesterday, after a quiet dinner, we were already at half past eight in the evening in an apartment rented via Airbnb, “said Vicente.
More effective targeting
The seasonal event, which ends in the autumn, will be followed by a long-term campaign next year. Thanks to data from the ongoing STEMMARK survey on the behavior of visitors to night Prague, it should be precisely targeted.
Interviewers around Dlouhá Street and on the Rašín embankment gather information on weekend evenings. “You ask tourists and Czech visitors, they respond to the application on the phone. The results of Prague will bring maximum information about the visitors of the mentioned localities, so that the targeting of future campaigns can then be chosen more effectively, “said Gabriela Šamanová from STEM / MARK.
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The questions concern, among other things, where and how the addressed respondents came to the metropolis, what type of accommodation they use, whether they are part of an organized group, etc.
According to Petr Slepička, this type of information has been lacking so far. “I can imagine that, thanks to the survey, we will try to direct the participants of the famous farewells with freedom through local intermediaries. But that is still the music of the future, “added Slepička.
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