Secretary of State says he is working on ‘Marca Portugal’ to give strength to the country” — DNOTICIAS.PT
Bernardo I after the pandemic, the transition to resilience and recovery from the war, the digital transition and the environmental transition as the main challenges facing the governments of countries, regions and local governments.
The Secretary of State for Internationalization participated in the presentation of the Portuguese Association of Business Parks, which takes place at the Regional Government’s Noble Hall.
As for the environmental transition, we have a 50% cut as a greenhouse effect, which represents “a brutal effort”. Bernardo Ivo Cruz highlights the impact that this effort to reduce and combat weather conditions will have on everyone.
The Secretary of State for Internationalization asserts that the digital transition gives us more questions than answers at the moment. Regarding jobs, for example, we don’t know how to prepare new CVs or how to reorganize companies to work in this new reality.
“The world we are living in does not allow us to be wasting time”, he said, adding that we all have to work hand in hand.
Therefore, they want to attract, that good investments are from all countries in the world.
Bernardo Ivo Cruz addressed the transition from the sea economy to the blue economy. He said the change has to be made without destroying the resources and continuing its existence.
As for connectivity, which needs to be maintained and new economies such as digital nomads. It is necessary and maintain.
“We are making an effort to respond” to Marca Portugal. The government official says it is necessary for the Portuguese reality to be known to the world. “If we know who we really are, it’s very difficult that the market hasn’t studied it,” he said. It is on this basis that new brands can be built within the country.
In response to Gonçalo Pimenta, he states that they are talking about identifying the costs of contexts in Portugal, compared to other countries. The choice for Spain, for example, in Portugal, has to be considered and the Marca Portugal can be the answer.
In addition, he stated that he does not know all the funding available for the internationalization of the economy. “Rarely, European Commission or Investments”, has publicly assumed other funding that is used by the European Commission or investments.